Jim McGrannJim McGrann
Chairman & CEO
Jim’s focus is leading Healthy Eyes Advantage in delivering value to both the 10,000 independent ECPs HEA serves, and HEA’s strategic optical and business partners. Jim most recently served as President & CEO of VSP Global and is the former President of VSP Vision Care, Chief Technology Officer of VSP Global, President of Eyefinity and CIO of Marchon Eyewear.
Andrew Alcorn
Chief Strategy Officer
The former Chief Executive Officer of Block Vision and Chairman of Superior Vision, Andy is a well-respected member of the vision and vision benefits industries. He recently served as the chairman of the National Association of Specialty Health Organizations and is a member of the National Board of Prevent Blindness America.
Lorie Lippiatt, ODLorie Lippiatt, OD
Executive VP
Professional Strategies

The strategic leader of HEA’s professional efforts,
Dr. Lippiatt is a nationally known lecturer and author on the topics of EHR, technology integration and practice management. An early architect of OfficeMate’s ExamWRITER, Dr. Lippiatt has served as a consultant for Eyefinity EHR, Uprise EHR and Marco. She owns a successful practice in Salem, Ohio and is an OWA board member.
John MartinJohn Martin
Chief Financial Officer
John is responsible for the company’s financial management, including capital and operating budgets, financial reporting, risk management, procurement and debt management. He has 20+ years of financial management experience, predominantly in the health care arena. Before joining HEA, John served as VP of Finance at MDVIP for 14 years.
Keith McAuliffeKeith McAuliffe
Chief Technology Officer
With a zeal for optimizing performance and efficiency for the benefit of HEA’s members and strategic partners, Keith manages all aspects of our information technology platform. He spent 20+ years at IBM as a Distinguished Engineer and served as Chief Architect for Medicare’s HIGLAS integrated financials and accounting platform. Prior to joining HEA, Keith was the General Manager of the Financial Services sector at Solace.
Stephanie LucasStephanie Lucas
Executive VP & GM Member Solutions
Stephanie is passionate about optimizing the value that HEA delivers to our ECP members. With more than 30 years experience in the vision and health benefits markets and an emphasis on business development and relationship management, Stephanie is focused on building programs and services that fulfill HEA’s commitment to deliver ‘solutions simplified’ to our members.
Josh MesirowJosh Mesirow, MBA
Executive VP & GM Strategic Partnerships
Josh works closely with our strategic partners in the development and delivery of pricing, rebate and value-added member programs. Josh’s 17 years in the optical industry combined with his financial background uniquely position him to bring strategic vision to those relationships when partnering on co-branded initiatives to maximize mutual sales growth.
Diane JohnDiane John
Vice President, Marketing
Our marketing and business development leader. With over 20 years optical industry experience, Diane most recently directed the launch and growth of a top five purchasing network serving ECPs in all states. She also provided strategic and marketing leadership in the roll out of an industry-leading alliance serving optometrists nationwide.
Jill WebbJill Webb
Vice President, Strategic Partnerships
With several years experience in the optical alliance space, Jill directly manages HEA’s strategic partner relationships and delivery of their respective programs to Healthy Eyes Advantage members. She plays a key role in collaborating with current and prospective strategic partners to develop programs that differentiate each partner’s brand and the unique value each brings to HEA members.
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