Whatever Your Passion, We’re With You.

Every independent eye care professional has a unique reason they chose vision care. We built HEA to be responsive to precisely that. More choices. More buying power. More community. And, our Solution Pathways — simplified resources shaped around your priorities. Join us and collaborate with 10,000 other members finding success on their own terms.

More Than Buying Power. Empowerment.

Of course, independent ECPs are looking to maximize savings on the purchases they make every day. HEA offers that and so much more. Our Solution Pathways are curated resources to help you move your practice forward. Let your passions lead the way — we’ll be here with the support, savings, technology and innovation to help your practice thrive.

SAVINGS

CUT COSTS, NOT CORNERS

TECHNOLOGY

SMART DECISIONS START WITH DATA

EDUCATION

STAY AHEAD OF THE CURVE

PATIENT ENGAGEMENT

BUILD A GREAT FOLLOWING

PAYMENT SOLUTIONS

STREAMLINE YOUR BOTTOM LINE

COMMUNITY

TOGETHER, WE ALL WIN

A MARKETPLACE THAT’S ANYTHING BUT COMMONPLACE.

Simply put, HEA’s negotiating power and vendor choices across all product and service categories are unmatched. Combining the purchasing power of 10,000 independent eye care professionals and long-standing relationships with 250+ industry-leading and niche vendors, HEA aggregates all the best the market has to offer in one membership. That’s more than unmatched purchasing power. It’s unparalleled opportunity to maximize profits.

Contact Lenses & Distributors

Get deep discounts on the brands and specialty lenses that will keep your patients coming back to you for refills.

Laboratory Services

Discover solutions and best practices to improve your practice by enhancing your lab operations.

Frames

Yes, you can offer patients the styles and brands they want without sacrificing your volume discounts.

Equipment

Take advantage of discounts on equipment with the added convenience of a single statement.

Business Solutions

Streamlined operations. Growth strategy. Whatever you need to drive your practice forward, we’re here to help with an array of business services providers

Pharmaceuticals

Empower your patients with discounted prescription drops, supplements and other medications they need for optimal eye health.

20/20 STRATEGIC VENDOR PARTNERS

Healthy Eyes Advantage Leads The Way For Children’s Vision.

Healthy Eyes Advantage is more than just our name — it’s our commitment to promoting and supporting eye health. We are proud to be leading a much-needed change in programs aimed at children’s eye health.

Adventure Kids Club

One of the most innovative programs in children’s eyewear launches nationally in July: the Adventure Kids Club. Offered exclusively by Healthy Eyes Advantage, the Adventure Kids Club is available only to HEA members and is game-changing in its approach to protecting children’s vision and eye health. Read more ›

Healthy Eyes Healthy Children

HEA is pleased to be a founding sponsor of Healthy Eyes Healthy Children (HEHC), a community grants program administered by Optometry Cares — The AOA Foundation. HEHC is focused on increasing the outreach of vision services to communities, families, schools and the medical community, with special attention to underserved children in the U.S.  Read more ›

HEA Insights

Curated by the best for the best.