HEA focuses the sharpest minds with the brightest ideas in eyecare on your success. Through unparalleled access to thought leaders and experts, proven turnkey services and relevant education, HEA provides effective solutions to your unique growth, profitability and staff challenges.
Only HEA offers one-to-one, customized support from the industry’s most experienced team of experts. Whether it’s savings assessments, vendor advocacy, technical assistance or help evaluating which service options will be true difference-makers, ‘our’ team will quickly become an indispensable part of ‘your’ team.
HEA is your single-source partner for simple, uncomplicated access to best available programs with 275 vendors, consolidated and direct billing, flexible payment options, customized support, vetted business solutions, CE events and a community of growth-oriented colleagues.
Healthy Eyes Advantage Community
A primary benefit of HEA membership is the opportunity to exchange ideas and experiences with your colleagues. Whether it’s a one-on-one conversation with another member or getting together as a group to hash out shared challenges, HEA will provide the forum to make it happen. You’ll also find the HEA team at many of your professional meetings, as Healthy Eyes Advantage is endorsed by more state optometric associations than any other network.