Leading Supporter Of Independent Eyecare Professionals

The Healthy Eyes Advantage Story

Our legacy companies were all founded in the early 1980s to provide independent practitioners with the buying power to compete with national chains. Thirty years later, the companies that created the industry’s group purchasing concept are joining together to expand on their long-standing commitment to independents through:

More purchasing power. Size matters when it comes to wholesale optical purchasing. The combined purchasing power of HEA’s 10,000 ECPs translates to new vendor programs for even lower cost of goods and increased bottom line profitability for all of our members.

More vendors in all categories. HEA has long-standing relationships with all of your preferred vendors. Whether it’s your ‘go-to’ supplier in any given product category or ancillary vendors you use to buy what you want when you want, HEA is the single source partner that gives you easy access to programs with 275 of the industry’s best.

More support and solutions. Most independent ECPs can use assistance with the challenges they face every day — staff management, managed care, marketing, education and other key issues. When you need help, HEA offers one-to-one, customized support from the industry’s most experienced team of experts.

More state association partners. HEA is endorsed by more state optometric associations than any other network. And when it comes to supporting state associations, HEA stands alone — having given over $12 million back to the 18 state associations we are endorsed by nationwide.

Our Management Team

Jim McGrann

Chairman and CEO

Jim’s focus is leading Healthy Eyes Advantage in delivering value to both the 10,000 independent ECPs HEA serves, and HEA’s strategic optical and business partners. Jim most recently served as President & CEO of VSP Global and is the former President of VSP Vision Care, Chief Technology Officer of VSP Global, President of Eyefinity and CIO of Marchon Eyewear.

Andrew Alcorn

Chief Strategy Officer

The former Chief Executive Officer of Block Vision and Chairman of Superior Vision, Andy is a well-respected member of the vision and vision benefits industries. He recently served as the chairman of the National Association of Specialty Health Organizations and is a member of the National Board of Prevent Blindness America.


Justin Manning, OD, MPH, FAAO

Executive VP Professional Strategies

The strategic leader of HEA’s professional efforts, Dr. Manning has driven double-digit growth in numerous private settings and is committed to shaping programs that advance the growth of HEA member practices. He has a passion for the medical optometry model and niche specialties, and most recently served as the Medical Director of Bettner Vision, where he founded the Keratoconus and Scleral Lens Institute.

John Martin

Chief Financial Officer

John is responsible for the company’s financial management, including capital and operating budgets, financial reporting, risk management, procurement and debt management. He has 20+ years of financial management experience, predominantly in the health care arena. Before joining HEA, John served as VP of Finance at MDVIP for 14 years.

Keith McAuliffe

Chief Technology Officer

With a zeal for optimizing performance and efficiency for the benefit of HEA’s members and strategic partners, Keith manages all aspects of our information technology platform. He spent 20+ years at IBM as a Distinguished Engineer and served as Chief Architect for Medicare’s HIGLAS integrated financials and accounting platform. Prior to joining HEA, Keith was the General Manager of the Financial Services sector at Solace.

Stephanie Lucas

Executive VP & GM Member Solutions

Stephanie is passionate about optimizing the value that HEA delivers to our ECP members. With more than 30 years experience in the vision and health benefits markets and an emphasis on business development and relationship management, Stephanie is focused on building programs and services that fulfill HEA’s commitment to deliver ‘solutions simplified’ to our members.

Josh Mesirow

Executive VP & GM Strategic Partnerships

Josh works closely with our strategic partners in the development and delivery of pricing, rebate and value-added member programs. Josh’s 17 years in the optical industry combined with his financial background uniquely position him to bring strategic vision to those relationships when partnering on co-branded initiatives to maximize mutual sales growth.

Diane John

Vice President, Marketing

Our marketing and business development leader. With over 20 years optical industry experience, Diane most recently directed the launch and growth of a top five purchasing network serving ECPs in all states. She also provided strategic and marketing leadership in the roll out of an industry-leading alliance serving optometrists nationwide.


Jill Webb

Vice President, Strategic Partnerships

With several years experience in the optical alliance space, Jill directly manages HEA’s strategic partner relationships and delivery of their respective programs to Healthy Eyes Advantage members. She plays a key role in collaborating with current and prospective strategic partners to develop programs that differentiate each partner’s brand and the unique value each brings to HEA members.


Laura Dorris

Vice President, Member Solutions

With 25 years of patient care, practice management and human resources experience, Laura enthusiastically leads internal teams in delivering exceptional levels of service, and optimum value to both HEA members and professional organization partners. She also serves on the Board of Directors for the Optical Women’s Association and is a past recipient of Vision Monday’s Most Influential Women in the Optical Industry honor.