About

Leading Supporter Of Independent Eyecare Professionals

Healthy Eyes Advantage (HEA) is the largest practice solutions network in the country. Combining the buying power and industry experience of Block Buying Group, C&E Vision Services, HMI Buying Group, Red Tray Network, Club Zero and Vision West, we currently serve over 10,000 independent ODs, MDs and Opticians nationwide.

HEA currently serves over 10,000 independent ODs, MDs and Opticians nationwide.

Our legacy companies were all founded in the early 1980s to provide independent practitioners with the buying power to compete with national chains. Thirty years later, the companies that created the industry’s group purchasing concept are joining together to expand on their long-standing commitment to independents through:

More purchasing power. Size matters when it comes to wholesale optical purchasing. The combined purchasing power of HEA’s 10,000 ECPs translates to new vendor programs for even lower cost of goods and increased bottom line profitability for all of our members.

More vendors in all categories. HEA has long-standing relationships with all of your preferred vendors. Whether it’s your ‘go-to’ supplier in any given product category or ancillary vendors you use to buy what you want when you want, HEA is the single source partner that gives you easy access to programs with 275 of the industry’s best.

More support and solutions. Most independent ECPs can use assistance with the challenges they face every day — staff management, managed care, marketing, education and other key issues. When you need help, HEA offers one-to-one, customized support from the industry’s most experienced team of experts.

More state association partners. HEA is endorsed by more state optometric associations than any other network. And when it comes to supporting state associations, HEA stands alone — having given over $12 million back to the 18 state associations we are endorsed by nationwide.

Healthy Eyes Advantage is based in Boca Raton, FL with offices in San Clemente, CA; San Diego, CA; and Vicksburg, MS.

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