Healthy Eyes Advantage (HEA) is the largest practice solutions network in the country. Combining the buying power and industry experience of Block Buying Group, C&E Vision Services, HMI Buying Group, Red Tray Network, Club Zero and Vision West, we currently serve over 10,000 independent ODs, MDs and Opticians nationwide.
Healthy Eyes Advantage is based in Boca Raton, FL with offices in San Diego, CA and Vicksburg, MS.
The Healthy Eyes Advantage Story
Our legacy companies were all founded in the early 1980s to provide independent practitioners with the buying power to compete with national chains. Thirty years later, the companies that created the industry’s group purchasing concept are joining together to expand on their long-standing commitment to independents through:
More purchasing power. Size matters when it comes to wholesale optical purchasing. The combined purchasing power of HEA’s 10,000 ECPs translates to new vendor programs for even lower cost of goods and increased bottom line profitability for all of our members.
More vendors in all categories. HEA has long-standing relationships with all of your preferred vendors. Whether it’s your ‘go-to’ supplier in any given product category or ancillary vendors you use to buy what you want when you want, HEA is the single source partner that gives you easy access to programs with 275 of the industry’s best.
More support and solutions. Most independent ECPs can use assistance with the challenges they face every day — staff management, managed care, marketing, education and other key issues. When you need help, HEA offers one-to-one, customized support from the industry’s most experienced team of experts.
More state association partners. HEA is endorsed by more state optometric associations than any other network. And when it comes to supporting state associations, HEA stands alone — having given over $12 million back to the 18 state associations we are endorsed by nationwide.
Our Management Team
Chairman and CEO
Jim’s focus is leading Healthy Eyes Advantage in delivering value to both the 10,000 independent ECPs HEA serves, and HEA’s strategic optical and business partners. Jim most recently served as President & CEO of VSP Global and is the former President of VSP Vision Care, Chief Technology Officer of VSP Global, President of Eyefinity and CIO of Marchon Eyewear.
Chief Strategy Officer
The former Chief Executive Officer of Block Vision and Chairman of Superior Vision, Andy is a well-respected member of the vision and vision benefits industries. He recently served as the chairman of the National Association of Specialty Health Organizations and is a member of the National Board of Prevent Blindness America.
Lorie Lippiat, OD
Executive VP Professional Strategies
The strategic leader of HEA’s professional efforts, Dr. Lippiatt is a nationally known lecturer and author on the topics of EHR, technology integration and practice management. An early architect of OfficeMate’s ExamWRITER, Dr. Lippiatt has served as a consultant for Eyefinity EHR, Uprise EHR and Marco. She owns a successful practice in Salem, Ohio and is an OWA board member.
Chief Financial Officer
John is responsible for the company’s financial management, including capital and operating budgets, financial reporting, risk management, procurement and debt management. He has 20+ years of financial management experience, predominantly in the health care arena. Before joining HEA, John served as VP of Finance at MDVIP for 14 years.
Chief Technology Officer
With a zeal for optimizing performance and efficiency for the benefit of HEA’s members and strategic partners, Keith manages all aspects of our information technology platform. He spent 20+ years at IBM as a Distinguished Engineer and served as Chief Architect for Medicare’s HIGLAS integrated financials and accounting platform. Prior to joining HEA, Keith was the General Manager of the Financial Services sector at Solace.
Executive VP & GM Solutions Member
Stephanie is passionate about optimizing the value that HEA delivers to our ECP members. With more than 30 years experience in the vision and health benefits markets and an emphasis on business development and relationship management, Stephanie is focused on building programs and services that fulfill HEA’s commitment to deliver ‘solutions simplified’ to our members.
Executive VP & GM Strategic Partnerships
Josh works closely with our strategic partners in the development and delivery of pricing, rebate and value-added member programs. Josh’s 17 years in the optical industry combined with his financial background uniquely position him to bring strategic vision to those relationships when partnering on co-branded initiatives to maximize mutual sales growth.
Vice President, Marketing
Our marketing and business development leader. With over 20 years optical industry experience, Diane most recently directed the launch and growth of a top five purchasing network serving ECPs in all states. She also provided strategic and marketing leadership in the roll out of an industry-leading alliance serving optometrists nationwide.
Vice President, Strategic Partnerships
With several years experience in the optical alliance space, Jill directly manages HEA’s strategic partner relationships and delivery of their respective programs to Healthy Eyes Advantage members. She plays a key role in collaborating with current and prospective strategic partners to develop programs that differentiate each partner’s brand and the unique value each brings to HEA members.