December 16, 2018

A Solution For Your Education Needs

Continuous education is a vital component for every professional, particularly in this day and age of rapid technology and product advancements. At the same time, […]
November 28, 2018

Year-End Incentives For Major Purchases

Section 179, which specifies tax advantages for capital purchases, is now a permanent part of the IRS code, with the deduction level set at $500,000, […]
November 28, 2018

Solution Pathways To Efficiencies And Profitability

In response to the challenges that many independent eye care professionals (IECPs) face, Healthy Eyes Advantage has developed five Solution Pathways that deliver a simple […]
March 12, 2018

Streaming Video And Your Practice

Lights, Camera, Action… What is live streaming video? It’s internet content that is delivered in real-time. That is, as events happen. It’s also one of […]
March 12, 2018

Surprisingly Low-Cost Way To Market Your Optical

Why break out of your marketing routine to delve into social media? The main reason to get social is this marketing medium’s incredibly low cost. […]
March 5, 2018
Family looking at Solar Eclipse using solar glasses

Hot Topic: UV… What’s New?

It’s about as hot a topic as there is in optical. With so much attention focused on the dangers of UV, it’s challenging to keep […]
March 3, 2018
Brick And Click Online Strategies

Brick And Click Online Strategies

‘Today’s consumers live multi-dimensional, multi-platform lives,’ reports Forbes, ‘and their buying behaviors reflect that.’ Luckily for ECPs, the challenge isn’t as big in optical as […]
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